Perfectionism has turned Apple into the richest IT company in the world, and it seems to be destroying it. Those who say that the iPhone is bored are still wrong. Boring smartphones, especially if they're not too cheap, would not be able to take the first places on the lists of the best-selling smartphones. But there is some truth in this accusation. The iPhone is too important to Apple, and a mistake in its design can be disastrous. Developing the next iPhones has become like walking through a minefield. This does not contribute to the flight of creative thought. Apple hasn't stopped taking risks, but they do it thoughtfully and carefully. Due to the slightest suspicion, the innovations are postponed for the next year, and sent for additional testing. As a result, the iPhone is increasingly lagging behind. Where will this thoughtfulness and caution lead Apple? Announced this month, the Samsung Galaxy Z Fold 3 and Samsung Galaxy Z Flip 3 are Samsung's third generation foldable smartphones and are no longer beta. These are real mobile devices for ordinary users. The jokes were over. Judging by the first impressions, they can be used. They are still expensive, but not prohibitive. During operation, some problems will most likely be found in them, but this happens with almost any non-trivial serial product. Childhood illnesses, bad decisions and mistakes Galaxy Z Fold and Galaxy Z Flip, which it was so delightful to paint and ridicule - have been overcome. It is already a bendable smartphone “as it should have been from the start”. But what about Apple with its foldable iPhone?The bendable iPhone is not a myth. He's at work. The existence of this project is documented. The first patents on this topic, original and interesting, were obtained by Apple in 2016. The applications for these patents were filed no later than 2014 or 2015, and in order to disturb the patent office, all this had to be invented first. And to make sure that the ideas work, to disguise the most interesting. If Apple were fond of concepts, it would be able to adequately respond to Samsung, and even outstrip its Korean friend-enemy. But this is not in her customs. Let Samsung and Nokia be the first. But information about the development of a foldable iPhone flowed abundantly from unofficial sources. The official Apple announced somehow that this topic is not of interest to Apple at all. The leaks said something else.When folded, they are thin enough to fit in a pocket and remain comfortably light for all occasions. Imagine that you have this hybrid here.